LOEWE is planning to move its London flagship venue from Mount Street to a bigger space at 41 New Bond Street, which will follow the Casa Loewe concept that was first introduced by creative director Jonathan Anderson in Madrid and Tokyo.
The new store, which will extend 500 square meters (or about 5,382 square feet) across three floors, will stock the full men’s and women’s handbag and leather accessories collections, as well as contemporary works of art, including photography, sculpture and art pieces, handpicked by Anderson.
The brand said the New Bond Street venue will be a reflection of the brand’s “international growth strategy.” This move will be followed by the openings of other “global hubs”
In addition to relocating its flagship, Loewe has also been trying to be more of a presence in London’s key department stores. The brand is set to quadruple its space in Harrods and introduce a dedicated women’s area, early next year. It also has recently launched a concept space within Selfridges’ new accessories department and earlier this year teamed up with Liberty London on a pop-up store selling its new houseware line “This Is Home.”
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