Luxury jeweler Mouawad has partnered with international real estate company Dar Global to launch an approximately $240 million residential project near World Expo 2030 in Riyadh, Saudi Arabia. Construction on 200 residential villas will begin in the fourth quarter of 2026, and marks Dar Global’s entry into the Saudi market, as well as the century-old, family-owned jeweler’s move into the luxury residential sector.
“Our partnership with Mouawad, a brand synonymous with diamonds, luxury and artistic craftsmanship, is an embodiment of our shared vision to offer a unique, globally inspired living experience in Riyadh,” said Ziad El Chaar, Dar Global’s chief executive officer. “We aspire for this project to stand as a benchmark of luxury and elegance, much like the renowned Bvlgari Residences,” he added.
“Our collaboration with Dar Global enables us to expand our legacy into the realm of branded residences, infusing our unique identity into prestigious developments around the world,” said Pascal Mouawad, the fourth generation to lead the brand alongside his brothers Fred and Alain.
Hailing from Lebanon, Mouawad opened its first European flagship at The Peninsula London in January of this year. In 2022, the brand opened its first boutique in the Greater China region at the Peninsula Hong Kong in Tsim Sha Tsui, Kowloon, a space once occupied by Piaget.
Known for its lavish high jewelry — which is priced up to $1 million — Mouawad counts the Middle East as its biggest market, known for crafting big, fancy sets for royal households in Saudi Arabia and Brunei.
But the brand’s reach is wide and far, having sponsored landmark pop culture events like the fantasy bras for Victoria’s Secret shows and bespoke crowns for Miss Universe with stones sourced and polished in South Africa.
Mouawad London
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