Sloane Street in London is going to see a £40 million investment that will boost its already strong status as a destination for luxury shopping. The move should also add to the overall appeal of Knightsbridge/Chelsea following massive investment by destination department stores Harrods and Harvey Nichols.
It also mirrors the money that has been ploughed into rival luxe shopping thoroughfare Bond Street across town in the West End. The investment in Bond Street has helped to boost its footfall and also its ability to charge premium rents and Sloane Street could see a similar effect.
Cadogan Estates in partnership with Kensington & Chelsea council said on Wednesday that it plans to “transform” Sloane Street and make it a true luxury destination connecting Knightsbridge and Sloane Square with a three-year project that starts this autumn.
The architects for the project are John McAslan + Partners, who were behind the transformation of King’s Cross Station earlier this decade, and their plans include wider pavements in premium materials and general upgrades to the overall public areas.
Importantly too, the aim is to create an “elegant green boulevard” via small public gardens overseen by Chelsea Flower Show winner Andy Sturgeon. The inspiration for the planting is Sir Hans Sloane, the collector and botanist after which the area is named, with Sturgeon saying that it would help to “take ‘retail therapy’ to another level”.
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