Longchamp is pleased to announce that construction has begun on its newest retail flagship on Fifth Avenue in New York.
In anticipation of the Spring 2018 opening, the building’s façade will be adorned with the work of French artist, Remed, the latest artist commissioned by Longchamp through its Artwalk Movement.
Longchamp first launched its Artwalk series in 2016 as a way of transforming the conspicuous sites of its new store construction and renovations into large-scale public works of art. The program debuted in partnership with Ryan McGinness, who covered the brand’s historical Saint-Honoré store in Paris.
For the second installation, German artist Franz Ackerman was enlisted by the French luxury house to design a spectacular covering during the construction of the brand’s new Shanghai store, which recently opened in Spring 2017.
As Longchamp continues its global expansion with the Fifth Avenue Flagship, Paris-born artist Guillaume Alby, best known as Remed, was invited to create the latest work in the Artwalk series. His painting, titled ‘L’Eau delà – Émoi’, will remain for New Yorkers and tourists to enjoy throughout the store’s construction.
“I had the total trust of the entire team at Longchamp regarding the choice of my artistic direction and the message that I wanted to convey,” shared Remed, who added that he was given the opportunity to “create freely”.
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