Jacquemus is expanding into beauty, with backing from beauty giant L’Oréal has taken a minority stake in the buzzy French brand, underpinning a long-term beauty partnership announced Thursday. The financial terms of deal were not disclosed. Several sources indicate L’Oreal is mulling once again a similar deal for Giorgio Armani.
In a release, eponymous founder, president and creative director of Jacquemus, Simon Porte Jacquemus, said that perfume and beauty had been a part of his vision since the Paris-based brand’s founding 15 years ago. He added: “Today, I am proud to continue shaping this dream with the leading beauty group, L’Oréal. I’m excited to see what the future holds for us.”
President of L’Oréal Luxe, Cyril Chapuy, meanwhile, said: “We are thrilled to welcome Jacquemus and unleash together its outstanding luxury beauty potential. With its singular brand positioning, fueled by sensational creativity and social first playfulness, Jacquemus will perfectly complement L’Oréal Luxe’s portfolio of iconic brands and reinforce our worldwide leadership.”
Jacquemus
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