Loro Piana appoints Frédéric Arnault as new CEO amid LVMH reshuffle

LVMH has announced three key executive appointments. Frédéric Arnault has been named the new CEO of Loro Piana. The 29-year-old son of luxury titan Bernard Arnault will join the Italian luxury brand, known for its fine cashmere, on 26 March for a period of transition with Damien Bertrand. Arnault will report to Toni Belloni, chairman of LVMH Italy.

Bertrand is named deputy CEO of Louis Vuitton effective 10 June 2025. He will report to Louis Vuitton CEO Pietro Beccari and will oversee product creation and development, brand image and communication as well as industrial activities. He will also become a member of the LVMH executive committee in January 2026.

Meanwhile Pierre-Emmanuel Angeloglou, who is currently managing director of the LVMH Fashion Group overseeing brands including Kenzo, Pucci and Patou plus Fendi directly as the house’s CEO, is appointed deputy CEO of Dior, reporting to chairman and CEO Delphine Arnault. The new CEO of Fendi will be announced shortly, according to an internal note. The note doesn’t say who’s going to succeed him in his role as managing director of the LVMH Fashion Group.

“Our maisons’ desirability is fuelled by dedicated and passionate leaders. Damien, Frédéric and Pierre-Emmanuel’s vision, entrepreneurial spirit, creativity and commitment to excellence will be assets to pursue the dynamic development of our maisons,” Bernard Arnault, LVMH chairman and chief executive officer said in a statement. “These three nominations also reflect our group’s ability to craft careers,” he added.

Frédéric joins Loro Piana at a good time: the brand, which turned 100 last year, is strategically positioned in the very high-end segment. It has become a poster child for the quiet luxury trend, especially on the back of the prominent display of its wares in Succession, the hit HBO TV series.

Back in 2023, Antoine Arnault was somewhat dismissive of the concept of quiet luxury — at least the “quiet” part. “I don’t see Loro Piana as a quiet brand. It’s a house that innovates. We are doing more events, more on social media, etc. If you go to the store, it’s a vibrant brand. For me, ‘quiet’ is a synonym of ‘boring’ — it’s not boring at all,” he insisted. In late 2024, Loro Piana took over the window display at Harrods.

LVMH doesn’t break down sales of individual houses but stressed “a remarkable performance” in its annual earnings statement. Depending on analyst estimates, sales at Loro Piana were between €2 billion and €3 billion in 2024. They were approximately €700 million in 2013 when LVMH acquired 80 per cent of the Italian house for €2 billion.

Frédéric Arnault CEO of Loro Piana