Louis Vuitton is hitting the road to celebrate the second-to-last menswear collection designed by Kim Jones. On Jan. 17, Mr. Jones and Louis Vuitton announced that the designer would be stepping down as men’s artistic director after seven years at the LVMH flagship brand. Mr. Jones’ final fall 2018 collection for Louis Vuitton was presented at Paris Fashion Week the following day on Jan. 18, his final day at the brand
Louis Vuitton’s spring/summer 2018 collection was a take on “luxurious island hopping” with sporty pieces. For Mr. Jones’ spring/summer 2018 collection, Louis Vuitton will be hitting the road to share the pieces with brand enthusiasts at exclusive pop-ups. Each temporary shop’s display area will have a tropical ambiance to connect point of sale with the collection.
Starting Jan. 10, a retro Volkswagen van began traveling the United States to promote the collection and pop-up series. Adorned with branded bumper stickers, the van’s first stop was at Louis Vuitton’s Miami Design District boutique until Jan. 22.
Since Jan. 26, Louis Vuitton has stepped up its tropical oasis of menswear at its Rodeo Drive boutique in Beverly Hills, CA. The pop-up will be held through Feb. 5.
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