Since Virgil Abloh‘s arrival at Louis Vuitton early last year, he has infused it with a solid dose of street cred, and the popularity of the luxury brand’s men’s line has rocketed to new heights. On the occasion of the release of Abloh’s anticipated A/W 2019 Men’s Pre-Collection in Japan, at the Louis Vuitton boutique in Tokyo‘s Shinjuku shopping neighbourhood, the premises are adorned with specially developed temporary installations to highlight a selection of items.

Louis Vuitton redesigned store Tokyo at Shinjuku
Shown on both floors of the Louis Vuitton boutique, the modular display blocks are adorned with various graphics, mostly inspired by company logos, that are also featured on pieces from the collection.
Location: Louis Vuitton, 3-4-8 Shinjuku (Shinjuku).

Louis Vuitton redesigned store Tokyo at Shinjuku
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