Louis Vuitton has announced that it’s opening the brand’s first-ever cafe and restaurant next month at its Osaka flagship store. Le Café V will be located on the top floor of Vuitton’s new four-level Osaka maison, and will include a menu designed by acclaimed Japanese chef Yosuke Suga.
Michael Burke, chairman and chief executive officer of Vuitton, confirmed the development, and hinted that more restaurants and even hotels could be in the pipeline for the brand.
The first four floors of the seven-storey building, adjacent to the Prada flagship store on Shinsaibashi’s Midosuji shopping street, will be dedicated to retail with fine dining housed on the seventh floor.
Le Café V will serve-up a menu by Japanese chef Yosuke Suga, as well as an adjoining bar and terrace. The Sugalabo V restaurant will only serve dinner and will mirror the famous open-kitchen of Sugalabo’s Tokyo restaurant.
The brand’s Osaka flagship store will open in a new building designed by architect Jun Aoki, who has previously worked with the luxury brand on stores both in Japan and overseas. The design is reminiscent of Osaka’s history and inspired by the Higaki Kaisen (historical boat).
The interior of the boutique, from floors one to four, has been designed by Peter Marino. The store’s window display for its upcoming launch will be produced by Japanese artist Kenta Cobayashi who collaborated with Louis Vuitton for its fall/winter menswear campaign.
The development follows the news that Tiffany & Co., which is owned by LVMH, the same company that owns Vuitton, is opening its first European Blue Box Cafe in Harrods.
Last year LVMH announced that it would open a Louis Vuitton café in Mayfair, with the CEO of the conglomerate, Bernard Arnault, commenting that “the future of luxury will not only be in luxury goods, as it’s been for many years, but also in luxury experiences, and we want to be in both segments.”
LVMH-owned Dior is also preparing to dip its toe into hospitality: the brand’s flagship on Paris’s Avenue Montaigne is currently undergoing renovations and will reopen with a restaurant. Dior already operates a Cafe at its flagship store in Seoul
Whether indeed Louis Vuitton will also open hotels under its brand, is rather questionable considering that its parent company owns Cheval Blanc Hotels (Paris opens in April), Belmond, Bulgari Hotels & Resorts.
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