To celebrate the brand’s 20th anniversary in China, Louis Vuitton will open its first Maison in Shanghai on July 21. Located at Plaza 66, the four-level store marks the brand’s 16th Maison worldwide and houses leather goods and ready-to-wear for women and men, luggage, watches and jewellery, footwear including made-to-order in addition to rare products.
The space also features specially commissioned artworks by Chinese and international contemporary artists as well as a five-metre high pagoda sculpture. Plaza 66 will also play a host to an exhibition to mark the journey of the Louis Vuitton Express from Paris to the Bund, taking place July 18-August 8. For this occasion, Louis Vuitton and photographer Todd Selby have teamed up for a video following the path of the Louis Vuitton Express train from Paris to Shanghai.
Louis Vuitton’s Maison flagship stores are much larger than its regular stores and command a full range of products and services. VIP services exclusively available at Louis Vuitton Maisons include: bespoke shoes (Milan), customized tea trunks (Taipei), bag bar (London), travel room (Singapore), cinema (Rome) etc. Recent Louis Vuitton Maison openings include: Milan, Rome and Taipei. Other Louis Vuitton Maisons are located in Paris (largest in the world), London, Sydney, Singapore, Vancouver.
Louis Vuitton – Paris to Shanghai train (video)
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