According to BrandZ, Louis Vuitton’s brand value grew 15 percent over the last year and is now worth a staggering $47.2 billion USD. The report goes on to state Louis Vuitton’s continued success is in large part due to its luxe leather goods and product creativity, something that Virgil Abloh has played a helping hand in. Following in second place with $37 billion USD is Chanel, while Hermès rounds out the top three at $31 billion USD.
Saint Laurent, who placed ninth with $3.6 billion USD, grew the most compared to any other brand seeing 45 percent growth. Dior followed in second place with 29 percent growth taking its brand value growth to $4.66 billion USD. Additionally BrandZ also stated “Luxury” grew more than any other category in 2019, rising 29 percent over the past year to add more than $38 billion USD to help reach its current net-worth of $171.3 billion USD
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