According to a recent report by consulting firm Mintel global luxury menswear sales in 2016 will reach US$ 18,036 billion against the US$ 15,971 billion in 2012. Major international luxury fashion houses such as Dior, Ralph Lauren, Gucci and Dolce & Gabbana are pursuing development of men’s only stores both in mature and emerging markets. The most recent inauguration is Dolce & Gabbana‘s second men’s only flagship store in London on New Bond Street, following the already operational men’s only store on Milan’s Corso Venezia.
Gucci is opening by the end of this month its largest men’s only store in Milan’s Brera district, store which will feature a tailoring corner in collaboration with Lapo Elkann as well as an Americano bar. Prada will open this summer in Milan its brand new men’s only store in Galleria Vittorio Emmanuele – the first phase of the 5.000 sqm mega-store which the brand is planning to be fully open by the end of the year. The new Prada store will coincide with the re-opening of the refurbished men’s store on Via Montenapoleone.
Ralph Lauren inaugurated earlier this month in Hong Kong its largest men’s only store in Asia, featuring Made to Measure salon and a fully serviced bar and lounge. Alexander McQueen opened last year, on London’s Savile Row, its first ever men’s only store, with a focus on tailoring and bespoke services. Hermes opened 2 years ago its first men’s only store in New York and the house will open its second Men’s only store in Milan on Via Montenapoleone October 2014.
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