Spanish luxury brand Loewe owned by giant LVMH is opening its London flagship store Casa Loewe next year, in March. Located at 41 New Bond Street, the 5,380-square-foot, three-storey space will offer the brand’s latest collections and events in a store concept that first opened in Madrid, Rome and Tokyo.
The New Bond Street store will feature large storefront windows and upper floor windows divided by Corinthian columns. Inside, marble and granite will take centre stage, as well as natural light.
The move will represent a step forward in Loewe’s ambition to strengthen its presence in the British market. The label has currently a boutique at 125 Mount Street in London, but the site is due to close when the new store on New Bond Street opens. It also has an outlet store at Bicester Village, as well as a presence in leading department stores such as Harrods and Dover Street Market as well as in Selfridges in London and Manchester.
The concept store has been conceived by the brand’s creative director Jonathan Anderson alongside contemporary art exhibitions, spaces dedicated to the house’s history and a flower shop.
Currently, the brand has a presence in 28 countries with more than 200 stores while online, Loewe is available on its own website and via multi-brand retailers such as 24 Sèvres and Net-a-Porter.
In the first half of 2018, the group said its fashion and leather goods business enjoyed a 25% increase in sales to €8.59bn. Driven by Louis Vuitton’s strong performance, LVMH said other brands including Céline, Kenzo and Loewe also performed well, confirming “their potential for strong growth”.

Casa Loewe flagship store in London at Bond Street
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