MARC JACOBS is among the luxury brands which have have only recently decided to launch online sales. The new Marc Jacobs e-commerce site was launched earlier this week and includes all product lines: fashion, accessories (bags, watches, sunglasses), fragrances. The web site recreates the atmoshphere of a real store, with 7 floors and customers can navigate with a virtual elevator on each floor. The most expensive item on the web site is an alligator bag with a price tag of over EUR 10.000, while the cheapest item is a pair of sunglasses at EUR 70. The e-commerce web site was launched with optimized versions for mobile phones and Ipad’s.
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