Marc Jacobs has recently launched first online flagship store in China with Viplux, the flagship luxury channel for international luxury and premium brands on vip.com. The Marc Jacobs China-based online flagship is offering its hip hop-inspired fall 2017 collection to 300 million vip.com members.
Marc Jacobs chose Viplux as its partner due to Viplux’s dedication to creating end-to-end, high-end shopping experiences.
“The cooperation between Viplux and Marc Jacobs is a testament to Viplux’s expertise in understanding how to “become one” with the spirit of the specific brand, and to match that with market growth,” said vip.com co-founder, Arthur Hong.
Vip.com launched in 2008 its first foray into the luxury brands e-commerce field with Viplux. Marc Jacobs is among several fashion labels to open flagship stores on Viplux, including Armani, Versace, Salvatore Ferragamo, Diesel, Roberto Cavalli, Sergio Rossi and Trussardi.
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