Marc Jacobs has an incoming chief executive, Eric Marechalle, who faces the tough task of re-structuring a brand. According to several media sources Marc Jacobs may relinquish his day-to-day design responsibilities and there are several possible scenarios that could come into effect for the brand’s turnaround.
Jacobs, who famously exited Louis Vuitton as its creative head in October 2013, has had nearly four years to focus on his namesake label. There was a promise of something great when British designers Luella Bartley and Katie Hillier were recruited to take the flailing Marc by Marc Jacobs label by the reigns, only to see them exit little more than a year later when the line was folded to be incorporated with the mainline.
Rumours circulating the fashion stratosphere suggest Jacobs may leave the business entirely or otherwise put in place a second in command who can lead the design teams in Jacobs absence and share the responsibilities of creatively managing the business.
According to the Business of Fashion, Jacobs was unhappy with Sebastian Suhl, the chief executive who announced his departure in May this year. His reorganization of the business changed the company and brand to such an extent it was far from the Marc Jacobs that launched in New York all those decades ago.
According to Business of Fashion, while Jacobs is still a loss-making business, “the trajectory is pretty clear and we are not particularly worried” LVMH chief financial officer stated on an earnings call on Wednesday.
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