Less than two years from opening, the two monobrand boutiques of Mariella Burani and Marella in Bucharest, have closed this week. Located on leading highstreet Calea Victoriei, the two boutiques were operated under franchise by local luxury retailer ALSA Group.
The Managing Director of the group motivates the two closures with the financial crisis as well as with the group’s decision to concentrate on its profitable brands Ermenegildo Zegna, Max Mara, both operated in franchising. The company will develop by mid next year, a larger store location for Max Mara, implementing the latest concept of the store. Alsa Group will open the first Emporio Armani store in Romania, operating it on a franchise agreement with the Armani Group.
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