This week, Meta unveiled that its new AI-powered smart glasses, produced in partnership with the classic American eyewear brand Ray-Ban, will now include a personal styling feature designed to help wearers select and curate their outfits.
Last September, Meta launched the second iteration of its glasses, amplified by viral media campaigns and extensive influencer marketing. Starting this week, the product will offer style advice to wearers in the US and UK. Labelled as “Meta AI with Vision,” users can look in the mirror and ask the glasses for feedback on their outfit. Additionally, they can prompt the product to recommend garments that would complement a specific item of clothing.
There is a fundamental shift in consumer shopping. Emerging advancements like virtual try-ons, AI styling bots, Apple’s Vision Pro headset, and Meta’s on-hand assistant indicate a future where smart technology plays a crucial role in the shopping experience, whether it’s at home or in-store.
Meta’s wearables are currently encountering challenges in appealing beyond a specific demographic of tech enthusiasts. To reach everyday shoppers, Meta previously utilized the cultural influence of popular fashion influencers to endorse its products, a tactic that effectively increased visibility through algorithms. But just how will the company promote its new feature?
Meta debuts latest AI-powered smart Ray-Ban glasses
More from OPPORTUNITIES
Hervé Herau, one of the most sought after luxury skincare mavericks
He could have been a doctor, researcher or life-saver. Hervé Herau is a passionate altruist, eager to enable everyone to understand themselves …
Loro Piana appoints Frédéric Arnault as new CEO amid LVMH reshuffle
LVMH has announced three key executive appointments. Frédéric Arnault has been named the new CEO of Loro Piana. The 29-year-old …
Manolo Blahnik launches scholarship at London College of Fashion (LCF)
Manolo Blahnik has introduced a new scholarship initiative at London College of Fashion (LCF), University of the Arts London (UAL), …
