Michael Kors announces the launch of #InstaKors, a unique social shopping feature that allows the brand’s three million Instagram followers to instantly shop the full spectrum of Michael Kors products featured in select posts.
Developed in response to demand from Michael Kors’ highly engaged followers, #InstaKors makes it possible to purchase products featured in the brand’s Instagram feed in just a few clicks. Michael Kors focused on creating an experience specifically tailored to its jet set consumer, with an emphasis on personalized communication, ease of use and a full product offering.
The #InstaKors platform seamlessly integrates with Michael Kors’ and Instagram’s technical infrastructures. Users begin by registering their email address and Instagram handle on the specially designed landing page. The tool then connects with Instagram to trigger an email every time registered users “like” a shoppable post—indicated by the hashtag #InstaKors. The personalized email displays the liked image, along with direct links to the products featured.
“I’ve said it before, but we really do live in a selfie world,” says Michael Kors. “Everyone is on Instagram. It’s inspirational, aspirational, and now, with #InstaKors, it’s attainable. If fashion is a reflection of the world we live in, Instagram is the three-way mirror.”
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