As part of series of interviews, CPP-LUXURY.COM is taking a close look at Qatar’s essential influence in fashion both in the Middle East but also globally. Recently, we have spoken to young Doha-based fashion designer Yasmin Mansour, who participated at the inaugural Fashion Trust Arabia in Doha, Qatar, under the patronage of HRH Sheikha Moza bint Nasser
What motivated you to start your own business? Why fashion?
My love and passion for fashion is my main motivation, I fell in love with fashion and designing at the age of 12 and my love only grew stronger from there. Everything around me was a source of inspiration when it came down to designing for women, my love for all that is different is also a motivation since I created clothes that were things that I wanted to see in the market but could not find.
How aware are you of the means you can employ to position your brand? – affordable, upscale, premium or luxury. What makes your brand and your products desirable?
We are a luxurious brand aiming to serve a powerful and successful woman’s wardrobe needs, we aim to serve women that like to stand out with a statement piece. It is not about what is trendy, it is about designing a piece that will be a part of your wardrobe through all stages of life.
Luxury is also about storytelling – a brand has to tell a story. What is your story?
My story changes with each and every collection I work on but it always revolves around a woman, the emotions a woman goes through as she experiences all the stages she could possibly go through wether its happiness, sadness, excitement, enthusiasm, frustration, and all that a human being could feel.
To what extent your potential customers are influenced by your nationality or the country you are based?
I believe that my potential customers would be heavily influenced by my talent when it comes to my nationality or the country I am based in, the country I am based in is Qatar and in the current market Qatar are more accepting and open to the idea of heavily supporting and investing in local talent since we are the present and future of Qatar.
What is your brief strategy outline for the next 3 years? What are you realistically aiming to achieve?
My current goal that I am aiming for is to gain global recognition as a successful female Middle eastern designer.
How important is leadership expressed through projects such as Fashion Trust Arabia for you as a designer but also as a business owner?
I believe that leadership in terms of projects such as Fashion Trust Arabia and other fashion related projects present the opportunity to take initiative as a business owner with a clear image of what the brand represents and how It should be represented when it comes to all aspects that lead up to the final presentation.
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