MISSONI has opened its first store in Singapore at Marina Bay Sands. Creative director and president Angela Missoni was the visionary behind the concept and design of the store, ensuring that it stays true to the dynamism of the Missoni brand which is all about their vibrant knitwear.
The 150 sqm Missoni store includes womenswear, menswear, beachwear, and accessories as well as the diffusion line M Missoni. Comfortable lounge chairs are for the ever-encouraging partner to rest on as their better half is busy with the merchandise. The pastel colours of the store also allow for the clothes to stand out with their unique and vivid colours.
Each of the main sections are also divided with plush rugs. The soft, warm lights are just the cherry on top as they help set an intimate yet welcoming environment for the discerning shopper. “It’s very exciting to have this opportunity to bring the Missoni brand to Singapore’s most iconic luxury mall,” Angela Missoni said. “Singapore is the perfect location for us to debut our flagship boutique and we hope this will open up new doors for Missoni to expand the brand within the whole Southeast Asia region.”
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