Moda Operandi is debuting its showroom-to-shopping e-commerce trunk show experience for fine and heirloom jewelry in the US. The company has previously experimented with the trunk show format for other categories.
The fine jewelry trunk show, called Secret Garden, will feature 30 designers and include 20 exclusive designs. It builds on the success of the company’s runway fashion trunk show from last year. Pieces on offer at Secret Garden are described by Moda Operandi as “ultra-feminine, rich in color palettes” and available for “a full range of prices.”
Designers include Ana Khouri, Ofira, Bahina, Wendy Yue, Silvia Furmanovich and Gemfields x Muse. Speaking of Moda Operandi’s previous trunk show successes in a release, CEO Deborah Nicodemus explained, “Data shows that our clients make multiple visits to the site throughout the show, therefore, we carefully curate collections resulting in a daily sense of discovery.”
“The fine jewelry business continues to outpace our expectations delivering a year-to-date performance that exceeds +50% sales growth over last year,” she stated, expanding on the reasons behind the decision to launch a jewelry-focused trunk show.
Nicodemus went on to say that consumers can expect Moda’s Secret Garden show to include new designers, editorial and live trend feeds straight from the jewelry show.
Moda Operandi’s curated trunk show experience Secret Garden is live May 29th through June 4th.
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