How is the Molitor positioned in Paris’ luxury hotels sector? Which are the competitive advantages of the hotel? What is your comp set?
Molitor is not only an iconic heritage complex which was established in 1929, it become more like an Urban Resort with a full offer of services inside .We have a unique location, ideal for relaxation after a full day of meetings and all that in the most beautiful city in he world. This offer makes it difficult to compare with or in that case we should compare services by services ( hotel facility, restaurants, Club& Spa Wellness, Art Gallery, Conferences facilities) which is an amazing offer for the travellers in Paris
Is Paris’s luxury hotel sector over-saturated or there is also a confusion between far too many ‘’five star’’ hotels and luxury hotels?
Luxury of today is not the same as 10 years ago and the standards have evolved since. We would not necessarily rank or rate the Molitor as luxury – it I rather an urban resort, equally loved and frequented by Parisians and foreign travellers. Besides the iconic pools, Molitor Paris is so much more – a state-of-the-art Spa with 13 treatment rooms, a fully equipped gym, two restaurants (including a rooftop), a Club as well as a bar. The property was conceived and has been meticulously and carefully managed by Accor.
Your hotel is also frequented by non-hotel guests. Tell us more about the importance of this segmentation and targeting?
Yes indeed, we do have a Private Club Member, from whom the development is key for Molitor but 85% of the traffic in our restaurants is coming from Parisian and local residential. Today many knows the Molitor of the beginning being a Pool but tomorrow we aim to become a gastronomic rendez-vous for the Parisian, a place of meeting an good time throughout the year.
Which of the challenges of the pandemic you see remaining in the short / mid term? What about the opportunities the pandemic has brought?
We were quite fortunate with a very well bonded and motivated team and staff, yet regaining that vibe and high-spirits pre-pandemic has not been easy. We also had to look more closely at all our operations and dynamics, in such a way that the guests would not perceive any compromises in service. The lack of predictability remains but it is up to us to fast adapt our targeting and segmentation.
Besides an impeccable product, a consistent high service standard is a must. What has been your approach to discovering, nurturing and motivating talent?
To welcome them the best we can and to follow their journey day by day, week by week , month by month. This beautiful industry remain to me a people industry so we need to remain operational as well to make sure the decision taken tomorrow will be win win for both the guest and the team
Do luxury consumers have different expectations? How has the perception of luxury changed, if in any way?
Consumers to my view has one main expectation: to receive and being delivered what they book for but also to be pleasantly surprised by how we deliver it
To me Luxury has so many meaning such as the different profiles of our customers so we constantly need to adapt but as well sometimes we can impose the taste or in other words we can impose a new trend to create the desire
Are guests still concerned about the implementation of Covid-19 safety and hygiene measures?
From the reopening, we have been closely implementing Accor AllSafe program but also all the measures and restrictions imposed by local / regional and state authorities. We are also applying our own set of measures and most importantly, we make sure there is relevance and consistency.
How important is your association with an international brand such as MGallery?
Accor with the owner has been instrumental for reviving the entire Molitor complex, with all re-construction works carefully reflecting the past, while adding modern day functions and utilities.
What novelties shall be we expecting this year?
We launch and released our second vinyl Album as well as preparing some new offer at the Spa and working on project to strengthen our position on the market for the near future.
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