Luxury maison Moncler expands into Australia with two new stores, in Melbourne and Sydney. The boutique which is located in the Westfield Sydney Shopping Center.
It covers 1,399 square feet, being adorned with white Calacatta marble inside and out. It also features gray marble with burnished brass. Two large windows flank the entryway of the store, focusing on haute montagne, says the brand.
Moncler new store in Sydney at Westfield Sydney
Moncler’s new store comes after evolving its aseasonal approach to fashion as it enters the second year of its Genius project. Debuted last February, Genius focuses on offering consumers designs from a number of creatives, looking to achieve both variety and newness. After throwing out the typical fashion calendar last year, Moncler is doubling down on the strategy, looking to create consumer-centric collections and experiences
Moncler new store in Sydney at Westfield Sydney
The new store will stock all of its latest collections, including the 1952 collection that just launched on Jan. 31.
“Working solely with the medium of video, each designer chose a personal take on the visual narrative,” said the brand about the collection, in a statement. “Moncler 1952 deconstructed and reconstructed whole outfits and details in endless geometric variations that build an hypnotic video collage.” Moncler boutique are designed by Gilles&Boisier.
Moncler new store in Sydney at Westfield Sydney
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