Following the recent announcement by giant H&M that it would enter India through direct operations, with first 3 stores to open by the end of this year, other major international retailers are actively seeking to expand to India.
American premium leatherwear brand Coach is reported to be in advanced stages of setting up a direct operation in India, targetting an opening this year. Several PPR Group brands including Balenciaga and Alexander McQueen are also reported to be have opted for directly operated stores. Italian menswear brand Brioni, acquired by PPR last year, may be seeking to switch from franchising to direct operations in India in the near future.
Italian fashion house of Moschino, owned by Aeffe Group, has announced it will open its first mono-brand store of its first line in India, in Mumbai, by the end of this year, however, the brand has opted for a franchising operation.
Despite its sheer size, India’s luxury market has been far lagging behind China’s, mostly due to lack of infrastructure, inconsistent legislation, high import taxes and red tape. Other major brands are under-represented in India: Chanel (one boutique), Christian Dior (2 boutiques) and Brioni (one boutique).
Major international luxury brands with no mono-brand presence in India: Ralph Lauren, Prada or Max Mara.