The 270-square-metre premises, inside a typical 18th century Parisian building, extend on two floors, with the ground floor reserved to accessories and the first floor dedicated to ready-to-wear collections. The interior design is elegant and minimalistic, with an abundance of pink granite, Plexiglas and mirrors, featuring steel and black leather furniture.
The new Paris store features less oversized items than the Milan one – only the occasional iconic object in XXL size, like the giant illuminated handbag at the entrance.
It relies notably on “a modular system of translucent resin panels in delicate hues, designed to set out the removable brushed steel shelves in a flexible, dynamic manner, as well as the closets and the other furniture,” according to a press release by Moschino which is owned by Italian group Aeffe.
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