French luxury maison Moynat has opened its first store in New York, located on Madison Avenue inside the old Whitney Brownstones building, whose façade, now fully restored, dates back to 1876.
The new store which covers over 200 sqm was designed by architect Gwenaël Nicolas, the director of Tokyo-based Curiosity architecture and design studio, which was commissioned with the creation of all of Moynat’s stores.
Beneath a cathedral-like ceiling, with a metal arch bringing to mind a trunk’s components, the area features a glass column showcasing vintage Moynat trunk models. From the column, a staircase descends to a private lounge hosting customisation services, from hand-painted initials to bespoke handbags and trunks.
The Madison Avenue store also presents new collaborations, in addition to women’s and men’s handbags and accessories collections. Creative Director Ramesh Nair will showcase his joint project with New York artist Daniel Arsham, after those with Yannick Alléno and Pierre Hermé, and with pop singer Pharrell Williams.
In the store’s private salon (where you can break for tea or coffee, natch), there is a large photo of the first store in Paris taken in the brand’s earliest days.
Moynat is owned by French luxury giant LVMH.
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