MSGM opened its sixth monobrand store worldwide. The new boutique, located inside the City Walk, Dubai, it extends over an area of 140 square metres dedicated to menswear, womenswear and accessories collections.
The concept was conceived by Massimo Giorgetti, creative director and founder of MSGM, in collaboration with CLS Architetti.
Flexible, modular iron structures create a dynamic exhibition of products, alternating with black and white marble surfaces broken up by a fluorescent yellow line as a distinctive signature of the brand.
MSGM operates in franchising in the Middle East wi
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