Since Johnny Coca took over Mulberry‘s creative direction in 2015, the British brand has been on a roll, regaining a foothold within the ranks of leading luxury brands. But along with a new and updated range of bag designs and leather goods, the British brand has revamped the redesign of its retail spaces, kicking off with last year’s opening of a high-profile London flagship store on Regent Street. The interior design, a collab between Coca and London-based interior designer Faye Toogood, reflects the brand’s new creative trajectory, and is serves as a blueprint for its retail spaces.
Mulberry new store Oslo
The newly opened Mulberry store in Oslo is awash with design references of the previously opened flagship in the British capital. Although occupying a ground floor unit at upscale department store Steen & Strøm, it has its very own entrance, and sees a circular semi-concealed space demarcated by curved opaque glass and custom carpets at its core. The setting is flanked on two sides by colour-infused walls with wooden shelving. Furnishings comprise of a set of robust wooden displays with rounded corners, a matching cabinet and an ottoman. The new Mulberry store carries the brand’s range of women’s bags, small leather goods and select apparel pieces
Mulberry new store Oslo
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