How is the Oberoi Al Zorah Resort positioned? Why Ajman? Tell us more about the Al Zorah project:
The Oberoi Beach Resort, Al Zorah occupies a prime location within the Al Zorah destination. Unique amongst luxury hotels in Ajman, The Oberoi Beach Resort, Al Zorah boasts a sophisticated design set within mangrove forests, caressed by the gentle sea breeze and in harmony with nature. The resort has spacious rooms and suites with private terraces, while the villas have private, temperature controlled pools. It is also the only luxury resort along the only 18-hole championship golf course in Al Zorah, Ajman.
Unlike most of the Oberoi Hotels’ rather classic style, Oberoi Al Zorah features a contemporary, sleek architecture and interior design by famed architect Pierro Lisoni. Tell us more.
The architecture of The Oberoi Beach Resort, Al Zorah is in line with the concept and theme of Al Zorah. The resort has been thoughtfully designed as a retreat where you can switch off and take time out. Sophisticated contemporary architecture, wide open spaces and a natural palette harmonise with panoramic ocean vistas and long white sand beaches.Superlative accommodation, international cuisine with a focus on healthy, delicious combinations, personalised spa treatments, thrilling water sports and private beachside dining are all complemented by our sincere, intuitive and Heart. Felt. attention to your every need.
What is the profile of your returning guest?
Since the resort opened in April 2017, The Oberoi Beach Resort, Al Zorah has been successful in attracting local guests looking for weekend stays and getaways. Aside from the domestic market, our largest client base is from Europe looking for true luxury, sun and sand. We have managed to tap into the loyal guest of The Oberoi Group. To date, our return guest ratio has surpassed 25% of our current bookings.
To what extent you are also attracting locals (non-hotel guests)?The Oberoi Beach Resort, Al Zorah attracts local guests looking for weekend getaways. The culinary offering at the resort is also a popular haunt among locals in Ajman.
Your resort boasts its very own natural private beach and the architecture is conceived as an oasis away from the urban hustle. Tell us more
Al Zorah is a unique, luxury destination in Ajman, with long, white sand beaches, azure lagoons and lush, green mangroves. Nestled within 247 acres (one million square metres) of protected forest, Al Zorah boasts exceptional biodiversity, and is home to almost sixty species of bird. Al Zorah also offers a championship golf course, kayaking and much more. The newest of luxury resorts in Ajman, Al Zorah is situated just 25 minutes from Dubai International airport and is entered on private roads. Occupying a prime location within the Al Zorah destination is The Oberoi Beach Resort, Al Zorah. Unique amongst luxury hotels in Ajman, The Oberoi Beach Resort, Al Zorah boasts a sophisticated design set within mangrove forests, caressed by the gentle sea breeze and in harmony with nature.
Oberoi Hotel Group has long established itself as a luxury hospitality institution which has been constantly delivering the highest standards of customer service. How is this implemented for properties outside India which are not owned by the group such as the Oberoi Al Zorah?
Oberoi Hotels & Resorts is founded on the belief that the guest is everything. This philosophy is evident in every one of our people and manifested most visibly in the sincere personal care and attention that is afforded every guest. While it is true that Oberoi’s exceptional properties, accommodations and facilities contribute greatly to the esteem in which we are held, we measure our success by the value of the human interaction practiced by our people and deeply felt by our guests.
Which are the main nationalities your resort has been attracting? To what extent they are seeking a secluded and most relaxing experience as well as other UAE attractions?
The domestic market has been our main source, which is followed by Europe. The majority of our international guests are repeaters to the UAE and seek a break from the hustle and bustle of city life. Additionally, the natural beach, mangroves, championship golf course and close proximity to Dubai, are some factors that set us apart.
Your dining includes a wide span of cuisines. What is your strategic approach to F&B?
The restaurants and bar at The Oberoi Beach Resort, Al Zorah, are incomparable examples of the finest modern design, crafted to harmonise with the surrounding natural landscape. Located within a faux glass island, Vinesse, the elegant all day dining restaurant, serves world cuisine throughout the day. The attached bar serves exquisitely crafted cocktails and a wide range of spirits and single malts. Resting on natural wooden decks, Aquario, the restaurant by the beach, serves responsibly sourced seafood from local and international waters, which is cooked using traditional techniques. At the attached bar, guests can sip on an aperitif or a nightcap and enjoy toe-tapping music. The resort offers eclectic healthy snacks at the poolside restaurant and guests can also enjoy 24-hour in-room dining.
What is your comp set?
Whilst in Al Zorah it is difficult to benchmark against a similar resort and destination, we target the same clients as of the boutique luxury resorts in Dubai, Abu Dhabi and nearby Emirates.
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