Italian football club AC Milan, known as the Rossoneri announces collaboration with fashion label Off-White for designing the team uniforms. The suits feature an oversize red label on the sleeve that reads “I support sport for change.” The motto is a reference to the “I Support” statements introduced by Off-White’s late founder Virgil Abloh in 2020. These include an initiative called I Support Young Black Businesses, a quarterly fundraising program to support the Black community.
The deal marks the brand’s first collaboration with a soccer team. As the club’s official style and culture curator, it will partner in community activations and projects to support Fondazione Milan, AC Milan’s charity foundation, encouraging players and public alike to “wear your heart on your sleeve.”
Through its “Sport for Change” program, the foundation works to provide opportunities for disadvantaged young people. The “I Support” campaign will kick off with a video featuring voiceover narration by current AC Milan men’s and women’s players, juxtaposed with iconic soccer objects tagged with “I Support” statements.
Andrea Grilli, chief executive officer of Off-White, said a partnership with a football team wasn’t in its plans until he met AC Milan CEO Ivan Gazidis and realized they had a common belief in community building, youth culture, diversity and inclusion.
Casper Stylsvig, chief revenue officer of AC Milan, said: “We are proud to embark on this journey with Off-White, with whom the Rossoneri share a common vision and a common mission. The new journey is a further testament to AC Milan’s ability to engage with younger generations through the convergence of football with other sectors.”
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