Swiss luxury watch brand OMEGA has recently hosted in Los Angeles a launch event for its new Globemaster Master Chronometer watch, introducing award winning actor Eddie Redmayne as its new brand ambassador.
During the presentation OMEGA President and CEO Stephen Urquhart said that OMEGA takes their relationship with ambassadors seriously; having worked with Cindy Crawford for over 20 years, and George Clooney for over 10 years, he joked that Eddie “has a long way to go”.
“I think Eddie is sort of a new generation…but very serious,” Urquhart continued. “He does some very, you know, risky films like ‘The Danish Girl.’ So I think it’s a good addition coming to our image for Omega.” Urquhart said
During the event, Redmayne said of his relationship with the Swiss brand, “There’s a romance to traditional watches—a history. There’s something sincere and honest about them, a sort of integrity. I love OMEGA’s legacy; watches for the Airforce, the first watch on the moon – it’s about storytelling. OMEGA’s history is unrivaled.”
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