Only The Brave (OTB), the Italian fashion group owned by Renzo Rosso, has announced that it has acquired a majority stake in Italian-Brazilian fashion brand Paula Cademartori.
The designer is known for her colourful collections of accessories including bags and shoes, which are worn by the likes of Beyoncé, Lady Gaga and Jessica Alba. Cademartori’s bags are priced roughly between $1000 and $2500.
“Paula’s energy and positivity are contagious, and her products are high-quality and distinctive,” says Renzo Rosso, president of Only The Brave (OTB) in a statement.
“Within our group, she will continue to freely create innovative, ‘brave’ products, also thanks to the structural support we will provide her, and together we will create a new success story based on a unique identity and borderless creativity.”