Orient-Express Hotels Ltd, owners and operators of 45 luxury hotel and travel experiences has announced that it will market its collection under a new brand, Belmond, from 10th March, 2014. Marking an important new era in this iconic Company’s history, the new name embraces all that is special about this unique travel operator.
“We are excited that we are entering the next chapter in our journey with a name that celebrates our character, resonates with our guests and encompasses the broad scope of our celebrated collection of hotels, river cruises and trains,” said John M. Scott, president & chief executive officer, Orient-Express Hotels Ltd. “Each of our iconic and one-of-a-kind luxury experiences evokes strong customer loyalty and we are extremely proud of the heritage that makes us unique.”
“The new brand name provides us with a fresh opportunity to tell our story – from romantic journeys across Europe the authentic restored carriages of the Venice Simplon-Orient-Express, to cruising along the undiscovered rivers of Myanmar on our river cruiser, Orcaella, and sunset cocktails on the terrace of our newest hotel, El Encanto.”
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