British based luxury menswear designer Ozwald Boateng, formerly creative director of Givenchy’s mens line, has held talks with banks and institutional investors about the plans, which could see a 200 million euros investment by 2016.
Each store launch will cost 2 million euros on average and will be planned and funded under a joint-venture or franchise model. The move will be a major boost for the UK’s luxury brand sector. Mr Boateng runs his successful retail business from his menswear shop on Savile Row, London (he opened his first Savile Row shop at the age of 23) and played a significant role in revolutionising men’s fashion when he first launched in the 1990s. Celebrity clients include Jude Law, Herbie Hancock and Mick Jagger.
In 2005, Boateng was honored with a major 20 year retrospective event at the Victoria and Albert Museum in London. The exhibition recognized that Boateng had by combining the highest standards of execution with a fresh, vibrant design philosophy, successfully captured the imagination of both the media and the public. In 2008 Ozwald Boateng’s new flagship store and headquarters are launched at No. 30 Savile Row, on the corner of Savile Row and Clifford Street
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