British luxury brand Mulberry is the latest luxury house to open a mono-brand boutique in Spain’s upscale holiday destination of Palma de Mallorca. The Mulberry store in Palma de Mallorca covers 60 sqm and is situated on Calle Constitución. Mulberry joins Louis Vuitton, Loewe, Brunello Cuccinelli and Bulgari each having opened in the past two years mono-brand boutiques in Palma de Mallorca.
Palma de Mallorca also hosts two El Corte Inglés department stores, which features shop in shops of Chanel, Emporio Armani, Lanvin and Fendi. The series of new openings in Europe, especially in the upscale holiday destinations is a strategic move to target rich foreign travellers. Spain is third after Italy and France in the number of new luxury store openings this summer.
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