Officine Panerai has opened a new boutique in Beijing inside the Wangfu Central (WFC) at Wangfujing, one of China’s well-known shopping areas. The store opening comes hot on the heels of Officine Panerai launching a brand new boutique in London’s New Bond Street.
Spanish designer Patricia Urquiola has once again collaborated with the watchmaking company to design the new boutique in Beijing, which has an area of 56 square meters. Panerai’s interior design collaboration with Urquiola dates back to 2011. Urquiola also designed the Bond Street store in London as well as the new 840 square metre mega-booth at this year’s Salon International de la Haute Horlogerie (SIHH) in Geneva.

Panerai new boutique Beijing at Wangfu Central
Inspired by the main characteristic themes of Panerai, such as its Florentine origins, the link to the nautical world and the strong Italian heritage, Patricia has used veined Italian marble “calacatta luccicoso”, burnished brass, bronze and a special “reeded” glass, undulating and transparent, as clear reference to the world of the sea.

Panerai new boutique Beijing at Wangfu Central
A large wall clock welcomes clients and enthusiasts visiting the boutique, recalling one of the most iconic Panerai dials: that of Luminor Marina, with the characteristic small seconds counter at 9 o’clock and numbers and dial particularly bright. The boutique is welcoming, sophisticated, contemporary and elegant: as well as admiring the technical beauty of Panerai watches, clients can relax in a luxurious, intimate space.
With the new opened Urquiola boutiques, Officine Panerai now has 10 boutiques in China and 75 worldwide.
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