Situated on Commercial street, Panerai unveils its first boutique in Leeds in partnership with Ernest Jones. “We see a strong potential for Panerai in Leeds and this new concept boutique will convey the full brand universe to our clients. We are happy to be partnering with Ernest Jones with their expertise in the UK market, established for over 70 years ” stated Jean-Marc Pontroué, Panerai CEO.
“It’s a real honour to be partnering with Panerai for the opening of their first boutique in Leeds, as we continue to strengthen our long-established luxury footprint in the city. Steeped in history and renowned for its design, innovation and craftmanship, we are excited to welcome clients into the world of Panerai, through an immersive, multisensory shopping experience, that brings this celebrated Italian watchmaker’s captivating story to life.” Neil Old, Managing Director, ‘Signet Jewelers UK and Ireland.
A blueprint that shapes the aesthetic and atmosphere of Panerai. Each boutique, extending even to the most minute detail, is an embodiment of the brand’s center pillars: Italianity, the world of the sea, Modern Heroes, and technicity. These elements blend seamlessly to capture the essence of the Maison, taking customers on a sensory journey that merges luxury, heritage, innovation and the spirit of discovery.
Beginning from the exterior of the boutique, the Panerai logo, bold and distinct, synchronizes with the expansive, transparent windows to foster a visual dialogue with the world outside, inviting passers to glimpse inside the Panerai world, igniting their curiosity and encouraging them to step into the Watchmaker’s world.
Inside, the narrative continues with the iconic luminescent clock, retro illuminated to recall the Super-Luminova® fluorescence, a shared feature in all Panerai watches. This fully operational timepiece, strategically placed for elevated visibility is an unmistakable nod to the brand’s DNA, underscoring the enduring theme of luminescence. Enhancing the boutique’s immersive environment is the impactful LED wall.
This feature performs a dual purpose – it deepens the in-store experience while simultaneously drawing attention from beyond the windows. As much a part of the boutique’s interior as its exterior, these LED walls serve as lighthouses, guiding customers into the world of Panerai.
As clients enter the space, they are pervaded by a distinctive scent and music. They are welcomed by a harmonious blend of concrete finish, marble-effect flooring, wood veneer and metal grids – materials chosen not only for their aesthetic appeal but also for their representation of the brand’s values. The marble-effect flooring is inspired by Italy’s rich architecture and design history. The wood veneer and metal grids, contribute to the boutique’s contemporary aesthetic.
The use of the colour blue to symbolize the sea and the numerous marine-inspired elements and details are expressions of the brand’s integral connection with the underwater and diving world. adventures and their spirit, that form a meaningful part of the Panerai universe.
The layout is designed to narrate the brand’s story, accompanying customers through the different collections of the Panerai universe. The brand’s connection to the Modern Heroes is another cornerstone of the boutique’s design. Inspirational figures who embody the Maison’s values, their stories and exploits are captured in striking visuals throughout the boutique.
Clients are not just shopping for a timepiece, but immersing themselves in a space that captures the essence of these modern-day heroes, their adventures and their spirit, that form a meaningful part of the Panerai universe.
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