To counter the impact of the virus on sales to its retail partners, Patek Philippe has granted authorized dealers, such as London Jewelers and Hamilton Jewelers, the rare opportunity to sell its coveted its watches online.
In an official statement, Patek Philippe said the decision was made specifically to assist its retailers during the pandemic. “During this extremely difficult time, an exceptional decision has been taken to allow authorized retailers to sell Patek Philippe watches online that they have in stock, while their showrooms are closed,” Patek Philippe told Professional Watches. “This is only for a temporary period to help Patek Philippe authorized retailers that are closed due to the Covid-19 situation.”
Patek Philippe has never sold its watches online through its own vertical or through its retail partners, clients had to buy timepieces through brick-and-mortar boutiques or private inquiries to the brand.
Almost 44 separate models are available at London Jewellers – the highlights being a rose gold Complications Ref. 7017R ($91,516) and a blue Complications World Time Chronograph Ref. 5930G ($75,299). Plus, a further 17 models at Hamilton Jewellers, including a rose gold Twenty-Four which is priced at $45,361. All timepieces can be shipped priority.
According to a recent Forbes Asia profile on CEO Thierry Stern, Patek Phillippe only produces about 62,000 pieces annually. And this rarity has made the watches prized by collectors for decades.
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