Poltrona Frau Group announces the appointment of Patricia Urquiola as Art Director of Cassina. As the company is preparing to celebrate its 90th anniversary, this collaboration further enriches Cassina’s creative power. Cassina has always been a source of fascination and inspiration for the designer, particularly for the research that the company carries out to identify new forms and meanings in the furniture sector.
Patricia Urquiola’s and Poltrona Frau Group announce a collaboration that will see the designer participate in the process of continuously strengthening the creative strategies of the group, leader in the high-end furniture sector. The partnership marks Poltrona Frau Group’s growing global vision and its desire to continue to increase the potential of its companies, keeping their creative choices independent and consistent with their positioning.
Patricia will collaborate with the Creative Management of Poltrona Frau and Giulio Cappellini, Art Director of Cappellini. This partnership is a development of the work Patricia Urquiola already carries out on art direction, products and spaces with Haworth, the American holding which Poltrona Frau Group has been part of since 2014.
The first projects underway for Patricia Urquiola and Cassina include the renewal of the brand’s historic Midtown New York Showroom, research and development for new projects to be launched in 2016, and the preparation of Cassina’s extensive 90 year celebration programme for 2016-2017.
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