‘During the lockdown we faced many difficulties and we have no group behind us. I spent most of the quarantine in my office working’, Paul Smith says. His company had a turnover of £214.9 million (or 235 million euros) in 2019 .
‘Inside the company I do a lot of work, or as we English say I wear many hats. The first thing I did was to think about the financial consequences of closing a few shops in the 70 countries where we are present. And then I got to work on the s-s 2021». Paul Smith explained the recovery of online business during the lockdown, and the successes of the reopening of physical stores. «Online did +20%. The best performance then came in Japan, where we have about 200 shops. The stores in the Asian country reopened earlier, allowing us to limit losses to -10%’, he continued.
The designer is now focusing on consolidating the company and cutting waste, because. This year the brand celebrates 50 years of history and does so by presenting a collection that looks back to the past. The designer draws inspiration from some photos of the holidays he spent with Pauline, his wife.
The designer has announced that he will not showcase digital presentations, but will opt for a physical presentation dedicated to a few guests and the press.
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