PORSCHE DESIGN partially controlled by the Porsche family until earlier this year, when the German marque Porsche AG gained full ownership. With the changing of the guard comes a refocus reflected by the grand opening of Porsche Design’s new retail concept in Costa Mesa, California
The 1,600-square-foot showcase is located in the center of South Coast Plaza, the same exclusive shopping enclave that housed the world’s first Porsche Design store in 1988. This time around, however, the mission is to more closely convey the automotive connection intrinsic to the development of Porsche Design’s product line.
One of the highlights of the Monobloc Actuator 24H-Chronotimer Limited Edition watch . The timepiece is a tribute to the new 911 RSR, Porsche’s 510-hp GT racer. The inner workings of the watch’s innovative rocker switch—used to activate the chronograph—are based, in part, on the vehicle’s engine, while the black carbon dial is a call-out to the car’s body.
The store features a wide range of accessories from sporty sunglasses and sweaters to tony travel cases and timepieces.
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