The new openings in Copenhagen at the Illum Department Store are part of the major transformation that the store has undergone since 2014, following its acquisition by Italy’s La Rinascente.
The Prada flagship, which is slated to open in November, will be on three floors, with entrances on both the street side and the interior of Illum. It will be the first Prada store in Denmark.
Also in November, Bucherer is to open a 7,535-square-foot space, which will be located on Illum’s ground floor, next to the accessories department. It will include luxury watches and jewelry, with such brands as its premium Swiss watch brand Carl F. Bucherer, as well as Tag Heuer, Omega, Chopard, Pomellato, plus local jewelers Georg Jensen and Ole Lynggaard. In addition, there will be shops-in-shop for Rolex and Cartier.
The latest arrivals come after the revamping of Illum’s women’s department, which was completed last fall. Brands such as Céline, Valentino, Salvatore Ferragamo, Balenciaga, Tod’s and Saint Laurent opened stores within the department store, while Chloé, Marni, Proenza Schouler, Loewe, Alexander Wang and Alexander McQueen also opened smaller branded shops there.
“We have invested more than $70 million into rebuilding, renovating and creating a luxury environment for the brands, and, on top of that, the brands invested a lot of money into the project,” said Jeanette Aaen, Illum’s managing director
A remodeling of the store’s beauty space is in the pipeline for early next year.
The transformation has been happening in steps. As reported, Illum also created a food atrium on its top floor, called Illum Rooftop, which includes seven restaurants, a coffee shop and a terrace overlooking Christiansborg Palace and central Copenhagen. Bar Jacobsen, a modern beer bistro that opened this past week is the latest restaurant to open on the roof.
There’s more to come: Eataly is to open its first shop in Denmark this fall, on the store’s lower ground floor, in the former space of the Irma supermarket. The 21,528-square-foot space will boast five restaurants and a grocery shop. In addition to the selection of Italian food and drinks, Eataly will offer a selection of local Danish delicacies.
adapted from WWD