On September 1, Prada exclusively launched their “Prada On Ice” collection at the SKP Atrium in Beijing. The collection was inspired by the dynamism of winter sports, but with a modern and iconic twist, in response to the upcoming 2022 Beijing Winter Olympics. In addition to a range of sports gear from skis to snowboards to snowshoes, the collection also featured high-performance accessories, all with Prada’s distinctive style, including ski goggles, ski boot bags, and sleeping bags.
Prada’s new collection includes sports accessories like skis and snowboards as well as performance garments including oversize patterned polyester jackets. “Prada On Ice” will also be shown at another pop-up shop at Beijing SKP-S Shopping Mall on September 15. In addition to the two ephemeral venues, Prada’s new collection will be on exhibition at the China International Fair for Trade in Services — an important platform for promoting the Chinese and global services trade and the world’s first comprehensive expo for the sector — between September 3 and 7.
Prada debuts ‘Prada on Ice’ 2021-22
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