Prada has opened a new men’s store in Seoul at the Shinsegae Department Store. The new storecovers a total area of approximately 150 square metres on a single level and features the men’s ready-to-wear, leather goods, accessories, and footwear collections.
The façade is embellished with black Marquinia marble profiles framing the entrance, display window and light boxes, harmoniously blending with the building’s stone-clad façade.
The space, which is divided into three rooms – each dedicated to a different product type – features masculine materials and finishes, such as ebony floorboards and walls with green encaustic painting.
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