PRADA opened today its first store in Brazil, in the city of Sao Paolo. The first Prada store, which opened at Citade Jardim, Sao Paolo’s first luxury mall, is a temporary one. The large scale 300 sqm store will open by September 2012 on the groundfloor of the Mall. The new extension of the Citade Jardim Mall will welcome mono-brand store of other luxury brands such as Miu Miu, Fendi, Canali, Tod’s and Cartier.
The new Prada stores are directly operated by the company, as part of the group’s global strategy of expansion for the next decade, South America playing an important part.
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