The new Prada boutique at Plaza 66 in Shanghai, comprising three levels of luxurious salons, embraces the intimate customer experience, a new concept which will be implemented at other flagship stores
In pursuit of this intensely personal experience, the entirety of the long-established Prada store has been reimagined. The external façade, overlooking Shanxi Road to the right of the Plaza 66 entrance, pays homage to Franco-Venezuelan artist Carlos Cruz-Diez*. The effect is at once playful and majestic: a striking kinetic art piece that appears to move with the viewer. Inside, a black marble façade unifies the three tiers of the store.
Large windows reveal the interior, providing passers-by with a glimpse of the luxurious ambience: velvet, marble, Perspex, glass. Here Prada reconsiders the domestic environment in a retail setting, inviting visitors into a space where comfort is paramount.
The Red Salon
The red salon pays tribute to China with walls of floral jacquard and velvet-lined niches for luxury leather goods and the most precious articles. The salon is small, drawing visitors to engage in a unique moment with each piece.
The Green Salon
The green salon engages with the Prada green in an intimate space: deep green panelling and green marbleshelves display women’s leather goods and small leather articles.