The partnership was announced via a post on Prada’s Instagram feed; it reads “Coming soon,” and amassed nearly 90,000 likes within a few hours of going live on Thursday morning. Pictured in it is one of Prada’s iconic logo-stamped shopping bags filled with two boxes: a blue one to indicate Adidas Originals and a black one for Adidas’s mainline.
According to PY_LEAKS, the social media sneaker sleuth that broke the news, both shoes will have the moniker Adidas Prada Sailing and retail for around $350, although that has not been confirmed by either brand just yet. No official images were released, but the name suggests the somewhat nautically inspired look that the Milanese house frequently uses in its ready-to-wear runway shows for both men and women.
In the U.S. alone, sneakers generated $44 billion in sales last year alone, and that was up 9 percent from 2017, according to The Wall Street Journal.
Italian based Prada remains is of the largest and most influential brands in fashion, part of Prada Group which is listed on the Hong Kong Stock Exchange. Prada Group also owns luxury fashion brand Miu Miu and luxury shoes brands Church’s and Carshoe.
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