Italian luxury house of Prada opened this week its new flagship store in Moscow, the largest in Russia. Situated in a strategic location between Bolshaya Dmitrovka at Stoleshnikov Pereylok, in the heart of the city’ luxury shopping district (opposite Louis Vuitton). This is one of the Prada’s largest stores in Europe: about 1470 square metres on three levels that offer the men’s and women’s ready-to-wear, bags, accessories and footwear collections.
The store, designed by architect Roberto Baciocchi,features a unique facade, its many windows reach up to the upper floors, thus enhancing its visibility on the street.The ground floor displays the women’s footwear and bags collections. The black and white marble chequered floor is laid out in an unusual kinetic design. This area is completed with sophisticated display counters and two important polished steel cases that reach up to the ceiling, following the portals’ profiles.
The first level, that carries the men’s collections, is characterised by its floor, in thin staves of ebony arranged in a fishbone pattern. The footwear area exhibits wood shelves, sofas in rust- coloured ostrich and a chocolate-coloured velvet carpet that outlines a large salon in the centre. The ready-to-wear and luggage area has walls covered in ebony wood curtains and metal display fixtures and counters.
The Made-to-Measure area is noteworthy, with its modules inset in ebony walls with crystal shutters that provide it with an intimate, welcoming image. Ladies’ ready-to-wear and footwear are displayed on the second floor. This is a nearly monochrome space, its walls covered in green fabric. The atmosphere introduces customers in a muffled atelier, embellished with mirrors and elegant pieces of furniture, including Verner Panton’s “Clover Leaf” sofas exclusively reproduced by Prada. The environment is completed by beige carpeting arranged in large chequers and by modern furniture elements in polished steel and crystal. A precious black marble staircase connects each individual floor. The full-height outer walls are made in crystal and they afford an extremely attractive view over the whole space.
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