The newly refreshed Gucci Garden in Florence, Italy features a ground floor boutique conceived by the brand’s Creative Director Alessandro Michele. It features specially designed collection pieces, objects, and an array of glossy magazines and alternative fanzines exploring the concept and notions of the male nude and male eroticism.
Italian artist MP5, who created some of the new wall paintings in the Gucci Garden, has designed a line of sweatshirts, T-shirts and shopper totes featuring graphic black-and-white prints inspired by the ancient Chinese text the I Ching (also known as the Book of Changes).
The Gucci Garden is located inside the historic Palazzo della Mercanzia in the heart of Florence, which housed the Gucci Museo. Gucci Garden also includes the Gucci Osteria da Massimo Bottura— a restaurant by three-Michelin-star chef—and the Gucci Garden Galleria exhibition rooms curated by critic Maria Luisa Frisa.
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